I just signed up for a Microsoft adCenter account for the first time. A web hosting company that I use was offering free trial vouchers, so I took advantage. I've used Google Adwords for Pay Per Click (PPC)advertising before, but at that time I was looking at the big head (a few competitive key phrases) rather than the long tail (many less competetive key phrases), so the ROI just wasn't there for me. Now that I am less lame at SEO, I decided to give PPC another try. It was free after all. Well, $5 for the set-up.
The account setup is very similar to Google AdWords. If you haven't done either yet, and are interested in seach engine ranking for your Website, you really need to look at the keyword tools in the AdWords, or Microsoft adCenter accounts (does the way marketing people mix upper and lower case letters in their product names REALLY bug you too?).
I haven't received editorial approval, so I don't yet know how Microsoft adCenter will work out for me. I am writing this now because one of my keyphrases in the campaign is "fremont web design" and in looking at the lay of the land on MSN after setting up the PPC account, I noticed that this blog was number one for that keyphrase already. So maybe I had better start writing something here.
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